AI Insights · Timothy · July 2023
Top 5 Travel and Local Apps in Africa Q2 2023 Performance
Discover the top 5 travel and local apps in Africa during Q2 2023, featuring trends in downloads and active users. Data provided by Sensor Tower.
In the second quarter of 2023, the top travel and local apps in Africa showed varied performance in terms of downloads and active users. Here's a detailed look at how these apps fared, with insights provided by Sensor Tower.
Google Earth from Google LLC saw an interesting trend in weekly downloads, starting at around 45.7K in late March and experiencing fluctuations throughout the quarter. Downloads peaked at approximately 53.9K in early May before settling around 38.3K by the end of June. The app maintained a stable base of weekly active users, ranging from approximately 352K to 376K over the quarter.
Booking.com: Hotels & Travel by Booking.com Hotels & Vacation Rentals saw a significant rise in weekly downloads, starting at around 33.1K in late March and reaching a high of about 65.5K by the end of June. Active users also increased steadily, growing from approximately 626K to 739K over the same period.
Airbnb experienced a notable increase in weekly downloads early in the quarter, peaking at around 40.6K in late May. However, downloads slightly declined towards the end of the quarter, finishing at approximately 24.8K. The app's weekly active users followed a similar trend, peaking at around 207K in late May and ending the quarter at approximately 196K.
Google Maps from Google LLC maintained a robust performance with weekly downloads starting at around 50.7K and peaking at approximately 74.6K in early June. Active users showed consistent growth throughout the quarter, increasing from approximately 2.73M to 2.87M.
Finally, Wakanow: Flights, Hotels, Cars by Wakanow showed a strong presence in the African market. Weekly downloads saw a significant rise in early May, peaking at around 24.5K before a gradual decline to approximately 15.2K by the end of June. The number of active users grew steadily from around 15.8K in late March to about 47.8K by the end of June.
Overall, these top travel and local apps showcased diverse trends in downloads and active user engagement. For more detailed insights and data, visit Sensor Tower.
